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From the Blog

Share of Vision

Posted on in Marketing

I recently heard Susan Credle, CCO Leo Burnett of North America, speak at a luncheon. She was speaking about leadership, and talked about about “Share of Vision”. She went on to talk about how a work team is like a basketball team with zone coverage. A very interesting analogy. But the phrase “Share of Vision” […]

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5 Things I Learned the Hard Way About Social Media Campaigns

5 Things I Learned the Hard Way About Social Media Campaigns

Posted on in Marketing, Social Media

I love marketing. It’s a dynamic sport that never stops evolving. I began in marketing at the dawn of the Age of the Internet. For a while, though, it was starting to get a bit monotonous. I had mastered that art of campaign building – the hard way, of course – through a lot of […]

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